Southwest Airlines

Doing a massive discount when celebrating a birthday company that aims to attract consumers to use their services. As performed by Southwest Airlines. Company celebrates 40th anniversary by launching a super-cheap fares starting from $ 40. The price offered to consumers vary, but tickets are sold only to specialize in one direction of travel. For short-haul flights (up to 450 miles) sold for U.S. $ 40, while for medium-haul flights (451-1250 miles) sold for U.S. $ 80 and for long-haul flights and more than 1251 miles selling for $ 120 (not including taxes and fees).

The company continues to outperform all competitors in the consumer, and based on surveys taken in 2000 there are consumers who choose to fly Southwest Airlines as a friend. The airlines are very concerned with quality than quantity. Based on the value received from the ACSI, Southwest scored 81 as the carrier at a low price. Among its competitors, Continental scored 64, American 63, United (UAL.N) and U.S. Airways (LCC.N) bound to 61 and Delta Air Lines (DAL.N) decreased the number 56 in skali ACSI and American Airlines (AMR . N) unchanged at 63.

While politicians on Tuesday, the legislature gave the award at the 40th anniversary of the founding of the airline based in Dallas. Soutwest Airlines was established on June 18, 1971 to launch its inaugural flight with three units of Boeing 737 and 70 employees. But as time keeps spinning current largest commercial enterprise the U.S., has a fleet of more than 500 units of Boeing 757 and 35,000 employees.

Soutwest a very large role in the United States, like what was said by Kelleher who is a former chairman and CEO of Southwest, in his speech "for four decades, the percentage of Americans who have traveled on commercial aircraft has increased from 15 percent to 85 percent, and it things like this are often called "Southwest Effect" and it is a larger phenomenon of texas

Kelleher said in closing his speech of gratitude to the Legislature and the Texas Supreme Court to have sided with the west in competition with other airlines.